On a quiet residential street in Aylmer, Que. – fifteen minutes from Ottawa’s Island Park Bridge – the Beer King reigns as the national capital region’s destination for cheap brew.

Marché Gravelle – also known as “Roi d’la Biere,” translated to Beer King – is known by consumers for its rock-bottom beer prices and by brewers for its high volume of sales.

In fact, the king, storeowner Denis Gravelle, was crowned by a Molson sales rep because of the large amount of beer he sold. “That story started with a salesman. He started to call him the King of Beer about 10 years ago...

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